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Floral Avenue is one of the streets in what is commonly known as the "Presidential" neighborhood of South Norwood. The cross streets are named after the first five U.S.A. presidents. The following clippings describe some of the early esthetic development of Floral Avenue to match its name.

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As reported on November 11, 1887,
in the Cincinnati Times-Star newspaper:

    "Floral avenue, in South Norwood, is now assuming shape, and flower beds in the park fronting the houses along that thoroughfare are being laid out. Next summer, it will be the most attractive street in the borough."

As reported on Friday, February 15, 1888,
in the Cincinnati Times-Star:

    "Mr. Robert Leslie is the pioneer of Floral avenue. He will soon have plenty of company, however, as many lot owners will build on that avenue in the near future."

As reported on Saturday, March 3, 1888,
in the Cincinnati Times-Star:

    "Floral avenue will be one of the prettiest promenades in Cincinnati's suburbs this summer. Sixteen thousand flowering plants will be set out as soon as the weather permits."

As reported on Saturday, April 21, 1888,
in the Cincinnati Times-Star:

    "Lampert, our local landscape gardener, is doing himself proud on Floral avenue. The flower beds have been laid out in different designs. The Maltese cross, anchor, and four leaf clover designs will be models of beauty when completed and the plants are in full bloom."
    "Messrs. Bofinger & Hopkins are having shade trees of six and eight-inch girth placed on Floral avenues."